About

Stu

Lees


Hi, I'm Stu Lees.

I did not study marketing at uni. I don't have any letters after my name. In fact, I started out training to be an architect.

Over the first decade of my career I dabbled in banking, audit, software development and IT.  After working at some very large companies all over the world, I somehow ended in 2002 up a small business owner.

Like a lot of you reading this, I surived my first couple of years in business through word of mouth, hard work and a bit of luck.  

But in 2005 I decided that needed to change.  I felt that my business was going nowhere (fast) and that I needed to learn how to start attracting clients, rather than waiting for them.  

This lead me on a journey of intense learning, intense trial and error and then a breakthrough.  

I started to get this steady trickle of new client leads.  The phone started ringing.  So I doubled my efforts and then all hell broke loose.  I had hit what I've since learned is called 'the inflection point'.  This magical moment where your marketing was hitting the right people, with the right message, at the right time and in the right place.

By 2007 we had quadrupaled our annual sales, were confidently spending more than $2000 per month in advertising and were getting a 6x return on every dollar that we spent.  

Personally,  I was named finalist in 5 different business awards and ultimately took home the Entrepreneur Marketer of the Year and the Westpac Excellent in Marketing Award. 

And that, was fourteen years ago.   

Today, I focus all of my efforts to help small business owners to learn from my experiences in a much FASTER and much CHEAPER way.

Some no-cost resources for ya...

The Shoestring Email

Get fresh new ideas, marketing tactics, podcast announcements and invites to our free workshops - straight to your inbox

Free Online Courses

Hours of online learning for newbie marketers.  Provided free to email subscribers.

The Shestring Marketer Poddy

Listen to weekly marketing tips designed for beginners and be inspired by our interviews with successful entrepreneurs and marketing experts

Free Live Workshops

Our network of students and experts provides a wealth of knowledge at your fingertips. 

get it. We are all bombarded with marketing stuff that we could do but how can you devote time or your limited spare cash to anything without being sure that its worthwhile?

Over the past 17 year journey, I've personally tested out hundreds of marketing strategies across multiple industries and all of them, have been on a low time and cash budget - what I teach my clients is only the stuff that I have used myself and seen work in the real world.

All with...

No bullshit trends.
No dancing in front of your phone.
No shiny new websites or CRM's.
No massive up-front costs

Just fundamental, timeless marketing and psychology principles - applied to the digital world.

I've decided to share all of the these in the form of a podcast, a series of books and training programmes.

Sorry, at the moment I don't have time for new client work as I have a fully booked schedule as well as book writing, podcasting and runing workshops. I'd encourage you to attend one of my regular workshops though as it is similar to working with me directly

There are two books on the way, the first one 'The Shoestring Marketers Guide' has a pre-release to registered people only on December 1st 2023. Register below if you want to be added to the waitlist.

I'd love to hear from you. The best place to start is connet to me on LinkedIn and send a DM.

Growing With The World's Best Jira Backup Solution

27/08/2024
From doing a little marketing strategy gig, to flying to vegas and one of the biggest software conferences of its kind, this is a summary of the wild ride that I've had in helping the world's top backup provider for Jira scale in it's first two years as a startup.
Continue reading

QuipTip: How I Created This Animated Tiktok Profile

14/09/2023
This tip could not be quicker, because I added a template below for you to click on....
Continue reading

A 'runaway try' with this No-Pixel Remarketing Strategy

10/09/2023
In 2022 I was lucky enough to join the Canterbury Crusaders Rugby team....
Continue reading